Translating music and rythm into a web experience
DJ Cruz inspires people through his music and takes them on a journey that makes them forget everyday life.
When DJ Cruz plays at events and clubs, he mixes urban and Latin tunes to make people dance.
He approached me to design a website that would showcase his style and allow him to promote upcoming events and bookings.
Catching through color
From the dancefloor to the web
The goal was to visualize what DJ Cruz is achieving every time he puts on a track: Get people excited. Thus a big focus was the usage of smooth and carefully placed animations that underline the DJ’s harmonic and powerful beats.
Overall, the use of animation helps to give the website a lively and energetic feel, perfectly capturing the spirit of DJ Cruz's performances.
It also helps to create a more engaging and interactive experience for users, making them more likely to explore the website and learn more about DJ Cruz's events and bookings.
Wrapping up
With a new, striking design, the new website represents DJ Cruz's sound, helps him to effectively promote his services and event, and excites people even before they enter the dance floor.
I am happy to have contributed to DJ Cruz's journey and helped him increase his online presence as well as attract new clients, resulting in a significant increase in bookings and overall success.
